Prof. Reed's Class
Clinical Assistant Professor & Diversity Director for UA School of Journalism
I hold class at the University of Arkansas for the School of Journalism and Strategic Media, where I teach the virtues of diversity in the media and recruit minority students. If you need help with branding or content marketing, you can find online courses at brandedbynikki.com. The following is a list of the courses I offer each semester at the UARK.
AFRICAN-AMERICANS IN FILM
ONLINE | FALL 2018
This introductory course is a survey of historical and contemporary images of African-Americans in narrative film. The course will address character development, themes, historical portrayals and elements of African-American culture in film.
It will also acknowledge the long-standing demands for diversity in film, examine challenges presented by racism, analyze the impact of social movements and demonstrate how exclusion can influence perceptions.
MINORITIES IN MEDIA
Minorities in Media surveys the impact, influence and social implications of mass media messages on misrepresented minorities. Pop culture, entertainment media and even news cycles help shape our perceptions of society, including expectations on race, class, gender, sexuality and other diversity factors.
Classwork will include media analysis and immersion in advertising, public relations, marketing, branding, multimedia journalism, web content and television.
SYLLABUS IN REDEVELOPMENT FOR FALL 2019
AFRICAN-AMERICANS IN DOCUMENTARY FILM
ONLINE | SPRING 2019
This documentary course explores the African-American image and experience in the context of time, historical record, and varying production viewpoints from diverse documentarians. Additionally, African-American history, culture and socio-political context will be addressed in the analyses of various documentary films.
Students in African-Americans in Documentary Film will learn to identify and analyze strong elements in storytelling, to appreciate diverse films and subjects and to see another aspect of the human experience through culture.
DIGITAL CONTENT STRATEGY AND PRODUCTION
New clients: NWA Habitat for Humanity and Voice of Diversity
Spring 2018 client: UA Office for Diversity and Inclusion
Digital content is in high demand for businesses and organizations intent on building a brand and engaging potential customers online. Most rely heavily on branded content and hire journalists or writers to craft their message through digital media.
In preparation for this evolving market, students will walk through each phase of a website building project where they’ll learn how to write for the web, establish voice and tone, strategize content marketing across multiple platforms and manage a digital content flow that converts.